Turn back time. 1960: the economy was booming, there was a striving and an optimism that is difficult to describe. TV was young, a new kind of wild and wonderful music Rock'nRoll was making a name for itself, the conquest of space was just beginning, and, the relatively new material, plastic, was coming into its own.

After putting together a team of highly skilled experts, military models were produced - much more finely detailed models than had ever been seen before. Especially the US market, where demand for such models was high, proved a great success. So much so that an American business partner wrote, "Deliver as much as you can produce ..."
The start of model railways...
Only a few years later, the "Minitanks" were followed by Roco wagon models of American prototypes, first H0 and 0 scale. In 1965/66 the first N gauge models were produced. In 1967 Roco entered the European market with the first HO models. Especially Germany proved to be a success, surprising the competition both with the first class quality and the economical price.

And so, step by step, the programme grew. Today, Roco is one of largest manufacturers of H0 and N scale models in the world. One of the most important factors in this development were innovations that changed the model railway worlds.

Precision and innovation ...
Today, the name Roco is still synonymous with the highest possible standards in detailing, scale accuracy and precision - particularly in the exactly 1:87 scale EXCLUSIVE models. The Austrian 310.23 steam locomotive is a fine example of this. The detailing is almost as precise as if each model were individually handcrafted, the smooth running qualities, and the almost silent Roco motor further enhance this locomotive. And, under digital operation, the locomotive speed can be reduced to where forward motion is almost imperceptible - even on inclines.

On the road to success, Roco has set milestones that have had a lasting influence on the world of model railways. Short-coupling, for example, is an innovation promoted by Roco. The introduction of the ROCO LINE track system allowed model railway enthusiasts, for the first time ever, to create accurately scaled gravel roadbed tracks. But not only the scaling was innovative, the tracks are further characterized by robustness and reliability.

The road to the future ...
Another international success is the Roco digital system, distributed under the name "Digital is cool". Catchwords that speak for themselves: LOCOMOUSE - LOCOMOUSE 2 - digital cranes - digital coupling - digital turnouts - turnout keyboard ... and the ideas are limitless...